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Vacuum Packaging Vs. Shrink Wrap; What Is The Difference?

People can often mix shrink wrapping with vacuum packaging, and vice versa, solely because one is closely resembling to the other. It is very easy to confuse shrink wrapping for vacuum packaging, but they are used for somewhat different purposes.

Vacuum Packaging Vs. Shrink Wrap

Both shrink wrapping and vacuum packing commonly use clear, plastic film. The plastic film is very inexpensive and serves a multitude of purposes from keeping products protected to even serving as a part of the package design itself. There are other materials that can be used for wrapping and sealing, but plastic film is by far the most popular.

Shrink wrapping and vacuum packaging are also sealed from heat from shrink wrapping machines and vacuum heat sealers respectively. These two ways seal packages and objects inside of plastic in ways that man power cannot.

Shrink wrapping and vacuum packaging also involve their plastic film to be tightened around packages and objects in question. The plastic film does not assume a specific form the way a box or traditional bag does, but rather takes the shape of the object that it seals itself around. The finished product results in an extra outer layer of packaging to protect the product from spills and liquids.

Shrink wrapping and vacuum packing are lastly used both to package food products. When handling fruits, veggies, and meat, plastic film is very reliable for merchants and distributors to protect food from bacteria when going through various phases of the shipping process and extend their shelf life when on the market.

There are several key differences between vacuum packaging and shrink wrapping, and one key difference is the thickness of plastic that is used. Most of the time, plastic that is used from a vacuum heat sealer is 3 to 4 times thicker than plastic that is used by a shrink wrap machine. While shrink wrap and vacuum packaged plastic can both protect from containments and hazardous materials, vacuum packaged plastic will be stronger and more resistant to regular wear and tear.

While both methods seal plastic using heat, different machinery is involved with producing their plastic film. Shrink wrapping machines comes in various different sizes and can shrink a varying number of products in a given period of time. Shrink wrapping machines are primarily for adding seals to products such as DVDs, supplies, electronics, and foods such as candies and sweets. Vacuum heat sealers are for wrapping more delicate food items like steaks, chicken, hot dogs, vegetables, fish, and cereal. Shrink wrapping machines are not capable of vacuum sealing, and vice versa.

One final difference between vacuum packaging and shrink wrapping is the lack of oxygen in vacuum packaging. This is the most noticeable difference to the human eye; if the plastic looks to be shriveled up like a raisin, odds are that it is vacuum sealed. Vacuum heat sealers do not just wrap a product in a plastic, but also removes all the air from the plastic so that no organisms are inside, except for the product. Merchants and distributors ultimately rely on vacuum packaging to protect food products more, mainly because they preserve the food’s value longer and protect it better than shrink wrap can.

The look of a shrink wrapped product appears to be lacking oxygen, but this is not true. After a product is sealed with shrink wrap, there is a little bit of air and oxygen that remains in the package. To allow oxygen to enter and leave the plastic film, small holes are punched in the shrink wrap to allow the exposure of oxygen to a product, if need be.

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General

The Benefits of Translucent Packaging

Customers are naturally curious about products, and with the wealth of options available in most product categories today, companies are eager to innovate in order to stay competitive. The natural solution to leveraging consumer wants with industry needs is translucent packaging, which safeguards product integrity without compromising product showcasing. See-through packaging materials help keep a product relevant and accessible to the consumer, even in crowded aisles. There are a variety of ways to achieve this see-through success in your packaging:

1.) PVC Box
An excellent choice for one-piece, ready-built products, a clear PVC box can be customized to show the product from all 6 sides, front-facing alone or any combination between. This type of packaging approach encourages the customer to pick up the box and look at the product more closely, as well as familiarizing new customers with your concept each time they pass by. This passive visual access builds brand recognition, making each member of your “audience” more likely to choose your brand the next time they need a product from your niche.

2.) Shrink Bags
In the consumables category, it’s hard to beat shrink bags for communicating “freshness” to your customer. This type of product packaging mimics home practices – pressing the air out of zip-top bags when storing leftovers – which in turn triggers familiar positive concepts: frugality, smart use of food, portion control and longer “shelf life” within the kitchen. Shrink bags allow your customers to see the compelling aspects of your consumable product as well – the color of the spices, the whole grains, the fine mill of a mix. These visually attractive components unlock taste and sense memories within the brain, stirring hunger not only for your product, but for your brand. Please be noted that there are two kinds of shrink packaging materials, while polyolefin is FDA approved for direct food contact, PVC is approved for secondary food contact only, that means, fruits or vegetables have to be washed before consumption.

3.) Shrink Film
Shrink film can be used in hybrid packaging solutions, helping to hold small components in place for both packaging cleanliness and reduction of damaged or broken units. This see-through material holds tight without inhibiting display or leaving behind a sticky residue the way packaging tape might. Your customer enjoys a premium unboxing experience, associating that quality with the product they’re retrieving. Your company doesn’t have to deal with excessive returns from packaging damage, ensuring that your lines stay where they need to: on the shelves, in full view of your target demographic.
No matter which method or combination of approaches you choose to display your product within its packaging, using translucent materials will help you eliminate barriers – both physical and metaphorical – between your marketing and your customers. Clear packaging is associated with honesty and (literal) transparency, and that alone may be enough to send some indecisive customers over to your brand. You’ve got a modern product – or at least a modern take on it – so it’s time to bring your packaging up to date as well. Add in translucent features to your existing packaging or redesign it altogether; the end result is likely to be enthusiastic reception out in the market.

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