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Durapak Supplies

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Boxes and Cases

A History of Plastics

It’s one of the most used and useful products in the world today. We use it for everything from preservation to safety, and chances are- you’re using it right now. It’s plastic, and it’s everywhere! Plastic is named for one of its most important properties- plasticity. This is the ability to bend and flex without breaking.

This is a small testimonial to the versatility of this marvel of modern chemistry. Plastic can be both rigid and flexible, and is both water resistant and non-toxic. It’s made up of almost any synthetic polymer, and can be easily manipulated to fill a huge variety of needs. It sounds great, but there are still some setbacks.

Plastic is building up in landfills at an alarming rate. It can be melted down and reused in order to recycle the products and reduce waste, but this isn’t happening fast enough. With the invention of disposable water bottles and cheaper plastic products, we throw more plastic into the garbage can than ever before. Plastic is very slow to degrade, and this translates into a need to focus on recycling efforts. Things are improving as we find new ways to use plastic. This includes inventions like the poly bag sealer, and more biodegradable compositions.

Plastic has come a long way over the last century. Let’s take a look at how this polymer has grown from a billiard solution, to one of the most used products in the world.

1869

John Wesley Hyatt invented the precursor to modern plastics in an effort to develop a new way to produce billiard balls. Nitrocellulose mixed with camphor gave way to a substance that resembled ivory.

Hyatt came up with this in an effort to win a cash prize being offered by a popular billiard company that was concerned with the death of elephants in the ivory trade. His formula was patented, and was soon used in billiard halls across the country. This is where it gets interesting.

Unfortunately, Hyatt didn’t realize that nitrocellulose had combustible properties that caused it to burst into flame if it came into contact with heat- or if the balls hit one another too hard. This caused more than one disagreement over a game, and definitely raised the stakes in billiards.

1907

Bakelite was developed using coal tar by Leo Bakeland in an attempt to make a more durable and pliable material. This was the first synthetic plastic, and is the basis for most of our plastic products today.

Bakeland paved the way for things like PVC and polyester, and they continued to experiment with new formulas until the war effort.

1939

World War II caused the plastic industry to explode. They discovered that the durable substance could do everything from preserve food to provide protection during the war effort. Scientists were put to work developing variations on the synthetic polymers that could be put to practical use.

One of the simplest plastic products designed at this time were portable toiletries. Soldiers were issued plastic combs and toothbrushes. Many people were amazed at their durability in both weather and stressful situations. This heralded the introduction of plastic products to the general public.

1943-1946

The first products were being marketed to the public, and they discovered that it was big business. As the war began to wind down, manufacturers discovered that they had a huge surplus of plastic components. They put these to good use, and started developing new plastic products for almost everything. On 1948, Tupperware made its debut- leading to a revolution in food preservation. Things have continued to snowball from there- giving way to the modern industry that we’re all familiar with today.

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General

Shaping Up: Finding the Best Product Packaging

Packaging serves an important role in bringing a product to market – it helps shield its contents from dust and debris, it displays the product to catch customers’ eyes and it gives retailers a uniform casing to line and stack on shelves. Did you know it can also make a product look more luxurious or fun? Shaped plastic boxes add an additional dimension to your product marketing that can be appreciated with just a glance. Here are a few ideas for incorporating plastic packaging into your product line:

Seasonal Delights

Imagine a gentleman visiting his beloved on Valentines day. In one hand, he has a bouquet of roses. Under the other arm, he has carefully tucked a box of chocolate truffles. What shape is that box of chocolates, in your mind’s eye? Heart shaped, of course! The shape of packaging has a distinct impression on customers, such as this heart-Valentine connection. Cone-shaped plastic boxes can, depending on contents, evoke the feeling of a ritzy Wedding reception or an ornately decorated Christmas tree. Your seasonal product will get an instant boost of recognition with coordinating shaped plastic packaging around it.

Invite the Eye

Elegant products benefit from rounded edges, which make packaging solutions like clear plastic PVC pillow boxes an excellent choice for slender products. Have something a little wider to package? Try the purse-like silhouette of a square favor PVC box, which invites the customer to pluck the handle and explore the product inside. Easy to customize by adding a twist of colored ribbon and a hang tag, these plastic product containers allow items to be shown at every angle, increasing buyer interest. Depending on your needs, these plastic boxes can be used on their own, or to protect and show off smaller items inside gift baskets or special sets. That is why the boxes are also widely used for party favor, wedding favor, baby shower and invitation.

Fill It Up

Selling items like potpourri that rely on visual appeal? Cylinder plastic boxes can help you reduce shelf space waste while showing off your product to customers. A novel way to display the various colors and textures of your product, this type of packaging also carries a strong novelty appeal, turning it into an excellent register-side impulse buy. Try stocking your beautiful new cylinder-packaged products alongside complementary products to interest your customers in gift sets and special deals.
Pairing the right plastic box shape and item can be tricky, but once you’ve made a customer-appealing match, you’ll start to see benefits in your bottom line. Spice things up with your packaging by experimenting fun and memorable shapes in boxes, cases and more.

Categories
General

The Benefits of Translucent Packaging

Customers are naturally curious about products, and with the wealth of options available in most product categories today, companies are eager to innovate in order to stay competitive. The natural solution to leveraging consumer wants with industry needs is translucent packaging, which safeguards product integrity without compromising product showcasing. See-through packaging materials help keep a product relevant and accessible to the consumer, even in crowded aisles. There are a variety of ways to achieve this see-through success in your packaging:

1.) PVC Box
An excellent choice for one-piece, ready-built products, a clear PVC box can be customized to show the product from all 6 sides, front-facing alone or any combination between. This type of packaging approach encourages the customer to pick up the box and look at the product more closely, as well as familiarizing new customers with your concept each time they pass by. This passive visual access builds brand recognition, making each member of your “audience” more likely to choose your brand the next time they need a product from your niche.

2.) Shrink Bags
In the consumables category, it’s hard to beat shrink bags for communicating “freshness” to your customer. This type of product packaging mimics home practices – pressing the air out of zip-top bags when storing leftovers – which in turn triggers familiar positive concepts: frugality, smart use of food, portion control and longer “shelf life” within the kitchen. Shrink bags allow your customers to see the compelling aspects of your consumable product as well – the color of the spices, the whole grains, the fine mill of a mix. These visually attractive components unlock taste and sense memories within the brain, stirring hunger not only for your product, but for your brand. Please be noted that there are two kinds of shrink packaging materials, while polyolefin is FDA approved for direct food contact, PVC is approved for secondary food contact only, that means, fruits or vegetables have to be washed before consumption.

3.) Shrink Film
Shrink film can be used in hybrid packaging solutions, helping to hold small components in place for both packaging cleanliness and reduction of damaged or broken units. This see-through material holds tight without inhibiting display or leaving behind a sticky residue the way packaging tape might. Your customer enjoys a premium unboxing experience, associating that quality with the product they’re retrieving. Your company doesn’t have to deal with excessive returns from packaging damage, ensuring that your lines stay where they need to: on the shelves, in full view of your target demographic.
No matter which method or combination of approaches you choose to display your product within its packaging, using translucent materials will help you eliminate barriers – both physical and metaphorical – between your marketing and your customers. Clear packaging is associated with honesty and (literal) transparency, and that alone may be enough to send some indecisive customers over to your brand. You’ve got a modern product – or at least a modern take on it – so it’s time to bring your packaging up to date as well. Add in translucent features to your existing packaging or redesign it altogether; the end result is likely to be enthusiastic reception out in the market.

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