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Why Consider PVC For Packaging?

Post author By Roger Halverson
Post date July 27, 2018
No Comments on Why Consider PVC For Packaging?

PVC, also known as polyvinyl chloride, is a very common thermoplastic that has high levels of chlorine, which can achieve up to nearly 60 percent. Carbon, an element that is made from oils or gasses, is also necessary to make this PVC.

PVC is a plastic that is clear, does not smell, and is a solid plastic. You can buy PVC in many forms, from PVC bottles to PVC boxes. PVC is capable of keeping certain items safe while on display and in transport. Various companies use PVC boxes in scenarios where they have products to sell. They are also useful in showing consumers what actual products look like, from toys to food to anything else in between.

PVC is very popular in the packaging and construction industries thanks to its light weight, malleability, and low production costs. PVC is used to replace metal in many applications, such as the PVC box, where corrosion can reduce functionality and make maintenance more expensive.

PVC does not need to be welded, unlike other piping materials, and can rather be connected by specialty cement or glue. PVC offers more flexibility options, which make it ideal for complicated setups in piping. PVC gets its flexibility from what are called phthalates. Phthalates are used for plasticizers that make flexible versions of PVC and other forms of plastic, which make them more suitable of more items and circumstances. With PVC that is more flexible, it will help certain applications improve in performance and durability.

Here are some good reasons why you should consider PVC boxes as your packaging option of choice for your goods.

Affordability and weight

As mentioned previously, PVC is an affordable material that is lightweight. Therefore, it is easy to install and maintain, especially when created as simple boxes and containers. When compared to other polymers, it is not often manufactured using natural gasses or crude oils. Some PVC enthusiasts can argue that it is as sustainable plastic, that can often be made from renewable resources.

Durability

PVC boxes are also durable objects that are not affected by corrosion and other types of degradation. It can be converted into other forms, which makes it more useful across multiple different industries. Since it is a thermoplastic, it can be converted and recycled into products for various industries, but admittedly, this is not a simple process due to the complexity of PVC’s creation.

No chemical change

PVC also comes with a stability from chemical, which is necessary when considering which applied plastics to use for Environments with various kinds of chemicals. This ability makes sure that the PVC plastic maintains properties without being changed or altered when chemicals are being added. PVC plastic is also resistant to stress cracking from chemicals, making it a strong material in more ways than one.

Clarity

PVC plastic, in addition to most plastics for packaging, are clear and easy to see right through. With that being said, this makes it easy for people to identify what is behind the plastic or inside the plastic without opening it up, such is the case with a PVC box. As stated previously, you can see actual product just by looking through the plastic.

PVC accounts for a large amount of plastic applications that are used today from around the world. With many great benefits that comes with PVC, it will continue to be a useful and versatile material for many different industries. One thing to keep in mind, though, is that PVC is not a substitute for a packing box; you will still need to put your package inside some durable cardboard.

Blogs

What Everyone Ought to Know About Hand Stretch Film

Post author By Merlyn
Post date July 20, 2018
No Comments on What Everyone Ought to Know About Hand Stretch Film

One of the simplest, effective and efficient ways that you can use to pack the goods you are planning to ship is to use hand stretch film. It is one product that is a must for companies that wants to save both time and money on their packaging operations. It can help provide layers of protection to the products that you intend to transport elsewhere.

Most of the companies have started to use this fantastic product and are reaping amazing benefits as a result. It is for sure one of the best ways to pack pallets and is used widely in the warehouse, shipping and moving transportation firms these days.

While many people have a sound understanding of the benefits they get to enjoy when they use this product. Unfortunately, many lack this understanding. Here are the details of the most amazing benefits that you get to enjoy when you use this particular product.

It is Economical: One of the biggest reason for most of the companies to opt for this particular product is that it helps you save money. Packaging might be very costly when you do not use the right kind of material. It is true especially when you are sending so many boxes and rolls to different locations.

When you purchase the stretch wrap in wholesale, you can save somewhere around 40 percent of the money on packaging costs. If you have a bulk order, it is the right packaging method that can help you save time and effort.

The best thing is since you are going to use your hand to pack the goods that you are planning to ship, you do not need to spend money investing in expensive equipment. It is the right packaging solution for new businesses. They can hire labor to do the task rather than using costly machinery.

It Is Recyclable: Most people are not aware of this fact. You can recycle soft plastic that we usually use in warehouses like the stretch wraps. Almost 140,000 tonnes of plastic is going for waste in the UK alone from the packaging industries. No doubt, we can do a lot to save money and also to promote things that do not harm the environment. After its use, people can keep it in recycle bins who in turn will use the stretch wrap to create other useful products.

Available in Different Sizes: Most of the manufacturing units realize that you can use a standard wrap to pack almost any product. They make it in different gauges so that the businesses can choose one that fits their need. Since the length and width of the stretch wraps vary, you need to carefully research to pick one that is best for your requirement.

Protects Your Product: By using hand stretch film around the shipment boxes, you are going to protect it from accumulating dust, dirt, and moisture till it reaches the destination or till someone opens the package. You can also view what is inside the product without the need to open it. You can also find UVI stretch films these days that ensure that products do not get affected by the UV rays.

Bags Blogs

Which Is Better: Woven or Non-Woven Bags?

Post author By Catherine Thomas
Post date July 20, 2018
No Comments on Which Is Better: Woven or Non-Woven Bags?

What is the difference between a woven and a non-woven tote bag? We get asked this question quite frequently. If you are not familiar with woven and non-woven bags, making a decision between them can be a little bit trivial.

For people to better understand the similarities and differences between both types of Euro tote bags, this article will help you understand whether woven or non-woven will be better for your business.

Woven Tote Bags

Woven tote bags are made of fabric that has been woven for providing increased strength and durability. The art of weaving involves bonding together individual threads to create a piece of material. When this is done over and over again, you create a large piece of cloth, which is then made into a tote bag. Woven tote bags come in various styles, shapes, sizes, and colors.

Other benefits to woven tote bags include the following:

These bags are able to retain their shape.
They are flexible bags that can resist easy tearing and damage.
They can also be used over and over again.
Woven bags can also be washed without any risk of fraying.
Woven fabrics can also be laminated for a professional, glossy look.

Non-Woven Tote Bags

Non-woven tote bags are manufactured using any sort of material that is not woven. Non-woven bags can be made chemically, thermally, or mechanically. Like woven fabric, non-woven fabric is also made from fibers. The difference is that fibers are entangled together with whichever process is used on them.

Other benefits to non-woven tote bags include the following:

These bags offer more versatility than woven bags.
They are used in a broader range of applications.
Non-woven fabrics are much more common in the arts and crafts industry than woven fabrics.
Non-woven tote bags are more affordable.
These bags allow for broad customization options.
Non-woven bags are suitable replacements for plastic bags.
These bags can either be manufactured with or without lamination.

But which type of Euro tote bags are considered better than the other? That ultimately depends on what you are using the bags for. If you ask us, though, we would tell you that non-woven bags have a sizable advantage over woven tote bags.

The only advantages that we can find on woven tote bags over non-woven bags are that they are longer lasting and hold up far better in the washing machine, thanks to their bundles, woven nature.

With that said, non-woven bags serve a multitude of purposes across various industries. If you own a retail store, purchased items can be carried out of the store in these bags for effortless marketing and discoverability. The same non-woven fabrics can also be used in the healthcare industry, such as for facemasks and baby diapers. Furthermore, non-woven tote bags are more affordable; you can buy more bags for the same price than what you would pay for woven bags.

While non-woven tote bags are not as strong as woven bags, they can still last a fair amount of time, and can carry heavy objects like books, candles, and groceries without any problems. Non-woven bags are clearly better for printing graphics and images on, so if you have a logo that you want to use for your bags, contact a printing firm and they can easily help you. The inexpensive nature of non-woven bags can possibly save you money on marketing and promoting. While you can print graphics on woven bags, the process is a little more complicated and costly.

Blogs

Benefits of Buying Shrink Wraps in wholesale from an Online Store

Post author By Roger Halverson
Post date May 17, 2018
No Comments on Benefits of Buying Shrink Wraps in wholesale from an Online Store

The internet is quickly changing the face of research, social interaction, and business. Shrink wraps wholesalers now run online stores, avail full-range product catalogs, and have ensured to provide a range of payment methods to enhance your buying experience.

Although many people are now purchasing their packaging products online, there’s still a group that believes in buying the traditional way. They are skeptical about ordering a vast inventory online because they presume they will either get substandard products or never receive their products at all. However, what they do not know is that many trusted online stores have physical locations and are fully licensed for operations. They also provide top quality products and offer an after sales guarantee to back up their promise. Their drive to running an online store is purely to enhance your experience, and also to tap into a broader market.

If you’re still not convinced as to why you need to buy shrink wrap bags in wholesale from an online store, then here are the top reasons why you should:

Easy comparison

Since more and more businesses are tapping into the online market, it is easy for you to find a range of stores that provide the same product. And in your case, it’s easy to check a number of stores that offer packaging products. This gives you the power to check what they offer and compare their collections as well as pricing. And the best part is, you’re doing all this from the comfort of your own home. Buying the traditional way would mean driving around town, perhaps for hours, to try to see what different vendors are offering.

Convenience

With online shops, you get to enjoy shopping from the ease of home, car, office or wherever you are. All you need to do is log on to the website, select the products you want, and place them in the shopping cart, and make payments through online banking. The store will then pack all your products and deliver them to your doorstep. You do not need to worry about how to load or unload your shrink-wraps – considering they are in bulk – because the supplier sorts all these out. And the best part is buying online isn’t restricted by time. You can shop at any time of the day, all year round.

Easy to find the exact product you want

Online provides an incredible selection of different items that your local market may not. You are sure of getting the widest variety of shrink-wraps, coming in different sizes, thickness, design, materials, color, pricing and more online, than in physical stores.

Saves times and money

When you plan to buy shrink-wrap bags in wholesale physically, you have to organize a visit to the showroom. Sometimes, you will notice that you need more than a single visit to accomplish your mission. This quickly adds to your transport costs. Remember, the up and down movements consume plenty of time. Another critical aspect to note is that online stores do not incur many overhead costs, like the physical ones. So, often, they will transfer their savings down to you.

Blogs Cable Ties

What You Need To Know About Heavy Duty Cable Ties

Post author By Arthur
Post date April 6, 2018
No Comments on What You Need To Know About Heavy Duty Cable Ties

Cable ties are very useful and inexpensive tools that serve a multitude of purposes. They can be fastened quickly and easily, and breaking them open is hard to do without a cutting tool. If you apply a cable tie to something, you can leave it be, confidently knowing that your belongings will remain secure. Cable ties can be used in many different ways. Their primary use is to identify cables based on color. Another popular use for cable ties in at airports, as airlines use them to secure suitcases and luggage. They can also help keep things shut, including cabinet doors briefcases, and pouches.

Cable ties are made from high quality materials, are difficult to catch fire, can work in extreme temperatures, and can resist chemicals, thanks to their synthetic nature. Cable ties simply do wonders when using them to do everyday tasks.

However, a cable tie may not be useful for just every situation. Despite there being different features and lengths of certain secure cable ties available to you for purchase, they may not be able to perform certain tasks. Such tasks include securing large, bulky packaging, tying thicker cables, and securing strong, powerful objects. For situations like these, heavy duty and extra heavy duty cable ties are necessary.

Secure cable ties of these strengths can range from 8 to 60 inches long. Heavy duty and extra heavy duty cable ties are just as easy to fasten and secure like other types of cable ties. Their stronger materials have all the useful features that come with ordinary cable ties. What separates them from other cable ties is that they can support objects in between 100 and 250 pounds, meaning that they can secure heavier objects with ease.

Some uses for heavy duty and extra heavy duty cable ties include keeping appliances secure during occasions like moving and shipping. Anything from billiard tables to grand pianos can be fastened securely with stronger cable ties. Industries where securing heavy equipment together, including electric companies, power plants, and irrigation projects also require heavy duty cable ties, as they have the credentials to work and operate safely in more demanding and aggressive conditions.

Depending on the brand that you buy from, both heavy duty and extra heavy duty cable ties come in an assortment of colors, also just like other cable ties on the market. The best cable tie to use outdoors, however, is black. Black cable ties are UV resistant, so they do not lose their color and fade over time. It also means that they will retain their strength for months, or even years to come without ever degrading. The other colors that you buy can be used for other purposes, from identifying cables by color or where securing objects, keeping objects together, or locking objects are necessary.

In comparison, light duty cable ties are for grouping and identifying cable for up to 18 pounds. Light duty cable ties are ideal for tying wires for home entertainment systems, phones, and stereos.

Medium duty cable ties are ideal for identifying and grouping cables for up to 40 pounds. These types of cable ties are ideal for identifying and bundling wires for equipment for the car, the garden, and other more aggressive home uses.

There are times when you may not need to use heavy duty and extra heavy duty cable ties, and that is okay. So long as you have cable ties in varying colors, lengths, and strengths, you have any tie at your disposal for any job.

Blogs Packaging Materials

Four Cheap Ways to Make Your Packages Special

Post author By Roger Halverson
Post date February 28, 2018
No Comments on Four Cheap Ways to Make Your Packages Special

When a customer buys a product from a company online, the most pivotal thing to his or her experience is the packing of the product. Packaging will not only impress your customer’s but it will also play a big role in a company’s bottom line. Better packaging will make customers more likely to buy from you again in the future.

Of course, you likely do not have money to spare to provide your products with superior packaging, but it still doesn’t mean that you can include things that will make a difference to your buyers. Here are some inexpensive ways to make your packaging leave a lasting impression.

Inserts

Inserts are small slips of paper that are proven to raise awareness of your company, guarantee customer loyalty, and more. Inserts can be business cards that give you contact or website information. Business cards cost as little as a few cents each to make, so if you are looking to sell dozens of products, you are sure to afford a card for each package that you send out.

You can also just write a note, or a personal message to thank the customer for doing business with you. Customers will be surprised to see personal notes that are just for them, and not something that looks mass produced for each and every buyer.

Inked stamp

While you may not have the budget to buy your own boxes for shipping, you can buy a stamp instead. Find any boxes and bubble mailers for cheap that you might come across, and you can just stamp your own logo on it. Nobody will be able to tell where the box came from, so long as it bare your name and image. A custom stamp can cost you up to 100 dollars, but this one time fee will spare you any ongoing expenses that involve buying your own custom printed boxes. You just need to buy more ink pads when the ones you use run dry every now and then.

Colors and accents

One of the easiest branding tactics is by simply adding color to your packaging. If your company has a signature color scheme, there are materials you can use inside and outside of your boxes or bubble mailers for cheap that has those colors. You don’t need to order boxes of the same color as your company’s color scheme, although it would be a great idea, but you can also buy tissue paper, wrap, insert, filler, and other materials of those colors that will intrigue your recipients.

Adhesives

You can also improve your packaging with stickers, believe it or not. Stickers, as you may already know, come in many different shapes, sizes, and colors. You can print your own stickers to help identify your brand to buyers. You can print a logo, a saying, a message, or anything that comes to mind for use inside your outside your box or mailer. They can go right on the front of a box, or along its lip where it opens.

Custom tape is also another thing to consider. You can buy tape in different colors and have your own images on them. This tape can be used to secure boxes shut, or even for decorative purposes.

It is all up to you to determine what you want to do with your packaging materials, and the more creative you get, the more satisfied you will make your customers. For more ideas on creative packaging technique look around online and see what inspires you.

Blogs Bubble Mailers

4 Reasons Why You Should Use a Bubble Wrapping

Post author By Arthur
Post date February 9, 2018
No Comments on 4 Reasons Why You Should Use a Bubble Wrapping

If you place an order for a fragile item from an e-commerce site, you would know what a bubble wrapping is. Most of the companies use this warp to cover the things they ship so that you can receive it safely.

Of course, children love to break the bubbles once you remove the item from the box. Many people do not understand the reason they have this wrap inside the box. They only think it is there to cover the gift so that the recipient gets a surprise.

If you are running an e-commerce site or into selling things online, you should prefer using bubble wrapping when shipping material. You should buy bubble mailers in bulk so that you can get it for a better deal. Several advantages come to you when you use it, here are few of the excellent benefits that you will for sure enjoy.

Item Reaches Safely: If you are selling any product like electronics, you by now realize the importance of protecting it while shipping it. You should ensure that the product is intact in the box so that recipient can use the product immediately.

If the product breaks during this transition, it can bring significant loss to your company. If you want to avoid this kind of damage, it is essential to use a bubble wrapping.You can protect the material that you ship just by using this stuff.

You Can Recycle: Many people prefer to use environmental-friendly products to protect the planet from disasters. The best part about using a bubble wrapping is that they make it out of an environmental-friendly product.

You can recycle most of the bubble wrappers that you can find in the market. If you are conscious about using products that can positively impact the environment, you should go for it.

Cut Down the Costs: If you do not take proper care, packaging costs can shoot pretty high. Instead of spending too much on buying other materials that are expensive, you should choose bubble wrapping.

It will cost you pretty less, and the products are pretty safe because of the cushioning element in it. If you are planning to cut down extra expenses on packaging, you should go for a bubble wrapping. While the box that you place the material is essential, next thing that is important is a bubble wrapping. It is the only way your customers will receive the item intact.

Different Shapes and Sizes: You do not have to buy a bubble wrapping that does not adequately protect your item. You should choose one that will perfectly suit your item before proceeding forth to make a purchase. You should, therefore, check the various sizes and shapes that you can find in the market.

The cushion quality of the bubble wrapping roll depends on the amount you are willing to spend. Only after correctly analyzing these things you should order bubble mailers in bulk. When you buy it in bulk, you will get a better discount and deal on this item.

Blogs Packaging Materials

Five Tips for Integrating Purposeful Packaging

Post author By Roger Halverson
Post date January 31, 2018
No Comments on Five Tips for Integrating Purposeful Packaging

Packaging is the process of enclosing products meant for transportation, storage, sale or use from damages, adverse weather and keeping them free from contamination. In essence, it is instrumental when it comes to evaluating your company’s value and the value of its products. Therefore, purposeful packaging from industrial packaging suppliers is important as it communicates the culture, brand, practicality, and advantages a buyer has with the goods purchased from your company.

Nielsen, a global marketing research firm carried out a study to find out how a consumer’s purchasing habits impact their desire to purchase a particular brand of product. The studies showed that consumers wanted to support brands that aligned with their values and preferences. To that end, 66% were willing to pay more for sustainable products while 72% prioritized buying products from brands they trusted. When it comes to the growing and highly desired Millennial segment, over half (51%) of this group checked the package for sustainability, claims, and information.

Innovation has led to the development of sustainable packaging geared towards customers satisfaction on environmental responsibility from their preferred brands. A company’s need to integrate this into their business practices and pass their values through products leads to informative packaging. The packaging communicates practices, values, and informs more about what they are buying.

Always Consider the Following Tips to Integrate More Purposeful Packaging:

First and foremost, start by being honest with your products’ information. Always be clear on the source of raw materials, ingredients used when making a product and the source of those ingredients. Because nowadays buyers prefer promoting their local products that are genuine and authentic. All this information can be relayed through packaging, and it creates loyalty and a better environment for the business and its consumers.

Get creative on how best to recycle your products. This is because customers are leaning more on eco-friendly products such as biodegradable products as they have become more environmental cautious and failure to meet such expectations can lead to a reduction in sales and eventually lead to losses.Packaging should always communicate a company’s value, purpose, and practices and if it does not coincide with the company’s actions and activities, it might be viewed as lies. Mistrust from customers may be the main cause of failure for a company as no sales would be recorded. To guarantee sales the packaging concept must work.

Packaging should always communicate a company’s value, purpose, and practices and if it does not coincide with the company’s actions and activities, it might be viewed as lies. Mistrust from customers may be the main cause of failure for a company as no sales would be recorded. To guarantee sales the packaging concept must work.

Packaging Builds an Association

Connecting with buyers through purposeful packaging can be the foundation to building loyalty in a competitive world. Packaging is the most crucial piece that separates your products on shelves among others. The higher your products packaging is ranked, the more likely you are to attract and retain customers. Always opt for the simplest attributes for your products as a start to achieve this.

If you wish to make changes and improve your products’ packaging then maybe you are wondering what would work best for you. If this is the case, it is best to contact industrial packaging suppliers who can guide you in making the right choices.

Bags Blogs

Customizing Bags for Your Brand

Post author By Durapak Staff
Post date December 25, 2017
No Comments on Customizing Bags for Your Brand

Packaging is definitely one of the most important ways to establish and promote your brand. Whether you have a new business, or you want to give your old business a new look—customizing your bags is a great way to do this. This can be done with shopping bags that are used in the store, or the ones that your customers walk out with. It’s extremely important to make sure that anything that leaves your store has something on it that identifies where the merchandise came from. For clothing, this would be the tags. For other merchandise, this might be the stamp or the logo on it. The bag is one of the easiest ways to attach your logo to an item. There are several different ways to go about doing this, and it’s important to find an expert packaging company that can help you. The packaging company should have a huge variety of different bags and products for you to choose from. This means that anything leaving your store can have your colors and logo printed on it.

Every successful company has a good logo. This is just as much a part of marketing as the product that’s being sold. Some companies go as far as to have this logo designed for them by a professional marketing company. This can be extremely expensive, and it can lose some of its personal touch. Try finding something in your life that appeals to you on a personal level. Then, put this into a generalized design. The simpler the logo, the easier it will be for customers to remember. It’s also a good idea to study colors in the way that they affect certain people. This will help you know exactly how to make your logo look and what colors to put into it.

You can find everything from clear plastic containers to euro tote bags that can adequately display a logo or a brand. Different products may require different variations on this design. The more versatile you can make your brand the more exposure you’re going to get to the general public. This type of exposure is what will determine the popularity of your products, and get more people into your store. Good marketing is one of the most important aspects of a successful business. This, combined with an excellent product can make you one of the most popular brands out there.

Hot stamp printing is one of the most popular ways to get a design onto a product. This particular method is one of the cleanest and most efficient ways to transfer your logo. It utilizes foil and dried inks that are applied using a specialized type of machinery. This machinery is capable of pressing these onto the item that needs to carry the design. This is done without the possibility of the final product bleeding through or causing any problems. It is both efficient and accurate.

Processes like post printing and in-line printing deal primarily with words on paper products relevant to your business. For material bags or awkwardly shaped items, hot stamp printing is definitely the better option. Make sure that you choose a packaging company that offers several different methods of printing in order to find the most cost-effective combination for your needs.

The most important thing is to make sure that you have a visible and consistent logo that represents your product and values in a way that’s both accurate and effective. Staying with one company allows you to know that you’ll always have access to a product that’s high in quality and that can adapt to your needs.

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Bags Blogs

Is Your Shopping Bag Suitable For Your Business? – Four Things to Consider

Post author By Arthur
Post date December 19, 2017
No Comments on Is Your Shopping Bag Suitable For Your Business? – Four Things to Consider

It is frustrating to go shopping only to find that the shopping bags made available by the store are the wrong fit for the goods purchased. Having bags that are too big for the products your customers buy is a waste of resources and can be downright annoying to them. The reverse is even worse as it forces them to split their shopping goods into many small bags making it cumbersome to carry them home. While these may look like petty issues, they do have a huge impact on the shopping experience your customers have at your store. That being said, it is time to consider Kraft paper shopping bags for your retail store.

Think About Your Products

The type of products your business deals with will largely influence the type of bags used. The size of the bag is dependent on the size of the product. If you are selling products of different sizes, then it is important that you stock bags in different sizes as well. The weight of your products determine the fabrics used in the shopping bags you choose to stock. Heavy products are best suited for woven bags or strong Kraft paper bags. The nature of your products should also be considered. If you are dealing with frozen products or fresh produce, then you are better off stocking waterproof carrier bags.

Consider the Bag’s Functionality

The functionality of shopping bags should be viewed both from the client’s perspective and that of the store attendants. Functional bags are those that are easy to pack and carry. This is especially true for stores that have high customer traffic at any given time of the day.

Be Proactive in Building Your Brand

Everything about your business should be approached from a branding perspective. Your bags are good brand ambassadors for your business as they are often carried far and wide by your shoppers. You should, therefore, choose a bag that complements your brand and allows you to incorporate your logo and contact information on it. This means that you not only need to consider the material used to make the bag, but the color of the bag itself. To ensure that the investment you make in branding your bags is worthwhile, consider branding reusable bags as opposed to one-time use and throw bags.

Be Environmental Conscious

There has been a global outcry against the use of plastic bags due to their harmful effects on the environment. They not only take close to ten decades to degrade, but they also release toxic microplastics in the process. Besides, there is the risk of animal death due to ingestion or strangulation and suffocation by a plastic bag. It is for this reason that governments globally are moving towards a plastic bag free economy. It is wise for you to prepare for this shift by ensuring that your bags are environmentally friendly. With an increasing number of shoppers opting for green services and products, moving to the use of Eco-friendly Kraft paper shopping bags could go a long way in ensuring customer retention.

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