Why You Should Take Packaging Seriously?
How much importance do you attach to retail shipping supplies? Particularly, do you care how your product is shipped to the customer? Research indicates that you should put in extra effort to ensure that the packaging of your product will speak to the final consumer and when it does, it should say nice things.
When you get retail shipping supplies, you need to bear in mind that it can influence whether a buyer will become a repeat customer. Here are some reasons to put more emphasis on the packaging.
It’s a Branding Opportunity
The packaging is the first thing that the customer is going to see and you know that first impressions last. Use the packaging to make a big impression with your brand. This could be your company logo, tagline, or some catchy image that will come to mind whenever the person thinks of your product. Branding will help your product stand out from the rest of the packages that are received.
Packaging Represents Your Value
How much value do you want to attach to your product? Whatever your answer, it should be reflected in the packaging. A customer can look at a package and determine whether the content is something they want to be associated with.
Packaging can be Part of Remarketing
In today’s age of social media, you need to take into consideration that a customer is likely to share their experience with your product on social media, this means thousands of people will see your product. Think of what impression you would want to make on those potential clients. Having well-customized packaging will help you take advantage of such an opportunity. Maybe you can have your products in clear boxes instead of the corrugated boxes to ensure visibility.
If your packaging looks good, it is likely to excite other people to go ahead and order the same product. Some people can make a buying decision without seeing the product. The packaging alone would attract them.
Keeps the Product Intact
Choosing the right packaging can keep the product intact. By the time the product gets to the consumer, you do not want it to be damaged nor should it look like it may have been tampered with or even switched. The consumer needs to be confident that the package is in the right condition and they are getting what they ordered without any damage to it.
Packaging can Trigger Emotion
One of the things you should strive to influence is emotion. Emotion is the reason a customer may pick one product over another. It is rarer that calm and composed thought plays a pivotal role in that decision. You can use your packaging to trigger emotions.
You may have come across YouTube videos about unveiling a package. These videos attract thousands of views and it creates a viral effect that entices more people to make an order for the same product they saw being unpacked. Find ways to recreate such emotions using your packaging.
Packaging takes serious thought. It is advisable to plan the entire packaging of your product right from considering the size and weight of the product to the final destination and the emotion you want to trigger when the customer finally receives in. Remember there is no one size fits all approach to this so do not just copy what another business is doing.
