What To Do If You Are Packaging A Product For The First Time
What they say in the business world is that the packaging sells the product the first time, but it’s what inside that sells it the second time. Your packaging will determine if your product will sink or swim on the market. The average food products, for example, cost over ten thousand dollars to launch for the first time. The right packaging will easily make that money back, and then some.
From brainstorming down to the shrink wrap, we will walk you through the process of how to make your product marketable to the masses.
1. Hire a package designer.
When working with a designer, compile a series of ideas that inspire you from internet searching. What are some packages that you have found fascinating that you would like to use elements of? With a designer to help you, you can both put together some appealing looking package designs.
Does your packaging need to be 100 percent original? No. Does it need to stand out in any way? Definitely. Great use of color, legible fonts, and a style to match the demographic you would like to sell to are crucial for your new product to become an immediate success.
2. Create an effective, yet simple brand.
The brand is the backbone of your product. It may not determine your product’s quality by any means, but it is how customers will differentiate your product from others that are out there. Brands are also what tie together multiple products, such as all the cereals from Kellogg’s or General Mills. If you do not have a brand already, you would like to have one that customers can notice while walking down an aisle and not have to take a long time to understand. Successful brands have great use of color and subliminal meanings.
3. Supply your product with packaging.
Packaging printers will print you specific packaging. You can buy a set of boxes to put your products in, or you can buy a printer to print your very own. There are print solutions companies around your area or online that can print your boxes in any size and shape you desire. Printing solutions companies also print tee shirts, magazines, catalogs, brochures, and other print media. Aside from your packaging, consider having them print other collateral that could be of use to the marketing of your product.
Most products have two layers of packaging: A box used for marketing, and shrink wrap and/or a form of protection. If you are selling a product of food, shrink film is definitely a must buy, so that food inside can be kept fresh for a long period of time. Most snack foods are sold in just a bag with an appealing design on them. Some electronics do not have bags, as they require protection from damage with styrofoam blocks and wedges that prevent them from moving in their boxes.
When you are set on your packaging, see how the package looks when everything is put together. Have a box printed out, seal the product up, put the product in its box, and put it on a shelf or table to see if it looks like a professional, quality product. Consider a slightly different sized box if you notice that the product does not fit quite right.
If you are satisfied with how your product looks, you are ready to market it. Reach out to local markets and attend trade shows to see who is interested in carrying your product. You can always set up an online shop as well, if you prefer.
