Using packaging to improve the visual appeal of products
Have you ever walked into a store and bought something solely because you fell in love with the packaging? If you have, then you’ve been exposed to a great marketing tactic. Let’s be honest- people like things that are pretty. An aesthetically pleasing item is more likely to sell than one that looks worse- even if both are of the same quality. Packaging is just as much a part of marketing as the logo in some cases. Think of some of your favorite brands, and imagine erasing everything but the package. Would you still know where that item came from and what was inside of the packaging? This type of visual association can show you just how powerful even subtle marketing tools can be when used correctly.
Choosing how to display things within your store is an extremely important part of the business. Understanding how to present a visually appealing product that’s both memorable and eye-catching can be the difference between making a profit and going belly up. Working with a professional packaging supplier can give you the options you need to come up with the perfect design idea. It needs to look both professional and personal. Think of a smaller boutique or specialty shop. Part of what makes them unique is often the way that they package their products. This can also include the types of bags used to carry the items out of the store as well.
Keeping a consistent color theme throughout the store can be a great way to promote brand continuity. It’s also another very effective marketing tool. The psychology of color is very real, and the right combinations can stick in a customer’s memory for a long time. Any time that they see that particular color combination, they may be reminded of your product. The more they think about it- the more likely they are to buy it. To be successful, a business will need to work with a company that can be both an industrial packaging supplier and a source for colored gift bags. Finding one packaging supplier that has it all is a fantastic way to improve efficiency, save money, and to keep quality consistent.
A business that produces artisan, custom, or unique products will need to be particularly conscientious of their packaging. It needs to be both original and functional. If something doesn’t adequately preserve your food products, then it won’t matter how pretty the packaging looks. Make sure to use appropriate food-grade plastics and packaging- but consider adding ribbon or a decorative touch to the exterior. This is becoming even more appropriate as the holiday season approaches.
The retail season is upon us, and marketing needs to be out in force. This means improving your packaging game, and using all available resources to appeal to customers. Customize colors for the season, and consider adding a holiday packaging option at checkout. It’s both helpful and practical to have a packaging supplier that can act as a one-stop-shop for all of your packaging and shipping needs. Shipping will also be in high-demand, and making sure that products arrive in the condition they left in is essential to retail success.
There are many ways that forming a long-term business relationship with a quality packaging supplier can increase profit potential. It’s imperative to recognize your resources, and to use them at every level of marketing and sales. Aesthetically appealing and functional packaging can set your product apart from competitors. Sometimes this little extra detail is the edge you need to stand out, and to get ahead in the retail industry.
