The Benefits of Translucent Packaging
Customers are naturally curious about products, and with the wealth of options available in most product categories today, companies are eager to innovate in order to stay competitive. The natural solution to leveraging consumer wants with industry needs is translucent packaging, which safeguards product integrity without compromising product showcasing. See-through packaging materials help keep a product relevant and accessible to the consumer, even in crowded aisles. There are a variety of ways to achieve this see-through success in your packaging:
1.) PVC Box
An excellent choice for one-piece, ready-built products, a clear PVC box can be customized to show the product from all 6 sides, front-facing alone or any combination between. This type of packaging approach encourages the customer to pick up the box and look at the product more closely, as well as familiarizing new customers with your concept each time they pass by. This passive visual access builds brand recognition, making each member of your “audience” more likely to choose your brand the next time they need a product from your niche.
2.) Shrink Bags
In the consumables category, it’s hard to beat shrink bags for communicating “freshness” to your customer. This type of product packaging mimics home practices – pressing the air out of zip-top bags when storing leftovers – which in turn triggers familiar positive concepts: frugality, smart use of food, portion control and longer “shelf life” within the kitchen. Shrink bags allow your customers to see the compelling aspects of your consumable product as well – the color of the spices, the whole grains, the fine mill of a mix. These visually attractive components unlock taste and sense memories within the brain, stirring hunger not only for your product, but for your brand. Please be noted that there are two kinds of shrink packaging materials, while polyolefin is FDA approved for direct food contact, PVC is approved for secondary food contact only, that means, fruits or vegetables have to be washed before consumption.
3.) Shrink Film
Shrink film can be used in hybrid packaging solutions, helping to hold small components in place for both packaging cleanliness and reduction of damaged or broken units. This see-through material holds tight without inhibiting display or leaving behind a sticky residue the way packaging tape might. Your customer enjoys a premium unboxing experience, associating that quality with the product they’re retrieving. Your company doesn’t have to deal with excessive returns from packaging damage, ensuring that your lines stay where they need to: on the shelves, in full view of your target demographic.
No matter which method or combination of approaches you choose to display your product within its packaging, using translucent materials will help you eliminate barriers – both physical and metaphorical – between your marketing and your customers. Clear packaging is associated with honesty and (literal) transparency, and that alone may be enough to send some indecisive customers over to your brand. You’ve got a modern product – or at least a modern take on it – so it’s time to bring your packaging up to date as well. Add in translucent features to your existing packaging or redesign it altogether; the end result is likely to be enthusiastic reception out in the market.
