Shrink Wrapping and Its Role in Modern Day Packaging
One of the simplest and most efficient techniques in packaging is the use of heat shrink wrap which at an instant has the ability to transform any product into an amazing and appealing package.
When it comes to packaging, there is a buzzword that every business is looking to make use of, and that is shrink wrapping. Unless you live in a hole, you have probably heard of this packaging technique which has aroused great levels of interest in all industries. The popularity of this technique might be currently trending, but long-term players will tell you that it has been around for years. A huge difference is that unlike in the past, entrepreneurs have discovered exciting ways that they can make use of shrink wrapping to achieve their packaging goals.
Heat shrink wrap is primarily a plastic film that can either be made of polyolefin or polyvinylchloride and gains its name from its ability to shrink when heat is applied to its surface. The revolutionary nature of the wrap is that it can be used for packaging of any object regardless of size or shape. As a business owner, the only requirement is to choose a shrink film which is large enough to cover the desired products. The great flexibility has been the major reason why it has found use in the modern retail space where the intent is in quality packaging.
Another key consideration to make when looking to use shrink wraps is in the kind of products being packaged. Polyvinylchloride films can be used for the packaging of an extensive range of products including gift baskets, toys, soaps, jewel cases, and books among other retail items with the exception of edibles. This primarily when it is heated it releases small amounts of hydrogen chloride which is not food-safe. Edibles and other products which are intended for human consumption are to be wrapped in polyolefin shrink wraps which are FDA approved.
Core factors that make the use of heat shrink wrap beneficial
• Enhanced product appeal. Shrink film has great super clarity which makes any product have improved appeal once it is covered. Retail stores looking to increase their sales by drawing more attention to particular products can make use of this quality and gain more customer attention.
• Protective packaging. Once heated, the shrink wrap forms a tight seal around the product which keeps at bay all unwanted external elements such as dirt, moisture, insects, and guarantees better handling when placed on shelves.
• Durability. Purchasing shrink films that have higher gauge thickness improves on the shelf life of the products packaged. This is because they cannot easily be tampered with given that the plastic is very sturdy. Different from other packaging materials once it has been used to cover a product, it does not easily weaken due to exposure.
• Perfectly complements branding. The challenge that every business faces today is the most suitable ways in which they can grow their brand outreach. Shrink wrapping makes this possible as it leaves enough room where added features that contain the brand name and colors can be placed.