Shaping Up: Finding the Best Product Packaging
Packaging serves an important role in bringing a product to market – it helps shield its contents from dust and debris, it displays the product to catch customers’ eyes and it gives retailers a uniform casing to line and stack on shelves. Did you know it can also make a product look more luxurious or fun? Shaped plastic boxes add an additional dimension to your product marketing that can be appreciated with just a glance. Here are a few ideas for incorporating plastic packaging into your product line:
Seasonal Delights
Imagine a gentleman visiting his beloved on Valentines day. In one hand, he has a bouquet of roses. Under the other arm, he has carefully tucked a box of chocolate truffles. What shape is that box of chocolates, in your mind’s eye? Heart shaped, of course! The shape of packaging has a distinct impression on customers, such as this heart-Valentine connection. Cone-shaped plastic boxes can, depending on contents, evoke the feeling of a ritzy Wedding reception or an ornately decorated Christmas tree. Your seasonal product will get an instant boost of recognition with coordinating shaped plastic packaging around it.
Invite the Eye
Elegant products benefit from rounded edges, which make packaging solutions like clear plastic PVC pillow boxes an excellent choice for slender products. Have something a little wider to package? Try the purse-like silhouette of a square favor PVC box, which invites the customer to pluck the handle and explore the product inside. Easy to customize by adding a twist of colored ribbon and a hang tag, these plastic product containers allow items to be shown at every angle, increasing buyer interest. Depending on your needs, these plastic boxes can be used on their own, or to protect and show off smaller items inside gift baskets or special sets. That is why the boxes are also widely used for party favor, wedding favor, baby shower and invitation.
Fill It Up
Selling items like potpourri that rely on visual appeal? Cylinder plastic boxes can help you reduce shelf space waste while showing off your product to customers. A novel way to display the various colors and textures of your product, this type of packaging also carries a strong novelty appeal, turning it into an excellent register-side impulse buy. Try stocking your beautiful new cylinder-packaged products alongside complementary products to interest your customers in gift sets and special deals.
Pairing the right plastic box shape and item can be tricky, but once you’ve made a customer-appealing match, you’ll start to see benefits in your bottom line. Spice things up with your packaging by experimenting fun and memorable shapes in boxes, cases and more.
