How to improve sales on Etsy
Etsy is a website that has opened avenues for small artisans and DIYers. You can now make a living from your hobby and at least supplement your income with it. The site has skyrocketed in popularity and with it, the number of sellers has increased exponentially. So, now to ensure you can move your products you need to stand out from the crowd. There are multiple ways to do it; from using social media for outreach, improving product quality by buying proper materials and improving your packaging by buying packaging materials like pillow boxes in bulk.
Here is how to improve your sales:Narrowing down your niche
You have to understand for whom the product is made for. Find the right demographics i.e. the age group, gender, location and interests of the people who are likely to buy your products. For example, if you are selling handmade jewelry; the age group would be 20-40 year old females living in an urban setting. You can start targeting these women on Social Media by creating content that they would seek out and like.
Create an Audience on social media
Once you have narrowed down your niche, you can create an audience that follows you on social media. Even if everyone in your audience will not buy your products, they will share your interesting posts and products which will increase your audience and get in prospective buyers. You have to use the understanding of your niche to create content on social media and also select the right social media platforms. With a younger target demographic, Instagram and Snapchat are good options to explore. With a female demographic, Pinterest should be your focus.
Improve your packaging
A lot of sellers have interesting products, what lets them down is the way they present their products. Packaging is integral to your product image because that is the first thing a customer will see and as they say, the first impression is the last impression. You can buy packaging in bulk and that will greatly reduce your costs. If you are selling chocolate, it is a good idea to buy pillow boxes in bulk as they are easy to pack and look good. Good packaging will improve your sales and it is a good idea to invest in them.
Add new items
Etsy gives newer items a boost, so when you add a new product Etsy will try to showcase it and your shop will also get a boost from it. Adding new products is easier said than done, you have to constantly be innovating so a simple hack that quite a few sellers use is to bundle existing products. Just combining to articles and selling them as one product bundle makes the Etsy algorithm think you have added a new product. While this is a good shortcut, it is important to add new product because you want your customers to keep coming back. If you let your page stagnate, they would have no interests to revisit your page.
Learn Google Adwords
Google Adwords is an essential skill one needs to learn for Etsy. It will help you optimize your naming and item description so that when someone searches for certain keywords, it is your product that shows up in adds or in the search engine result itself. While this is a tougher skill to master. It is what that pushes a store over the edge from a small seller to a large one. Google has free courses for Adwords, Analytics and a bunch of other things on social media. Go through them and you will have a lot of things that you can implement.
