Four Cheap Ways to Make Your Packages Special
When a customer buys a product from a company online, the most pivotal thing to his or her experience is the packing of the product. Packaging will not only impress your customer’s but it will also play a big role in a company’s bottom line. Better packaging will make customers more likely to buy from you again in the future.
Of course, you likely do not have money to spare to provide your products with superior packaging, but it still doesn’t mean that you can include things that will make a difference to your buyers. Here are some inexpensive ways to make your packaging leave a lasting impression.
Inserts
Inserts are small slips of paper that are proven to raise awareness of your company, guarantee customer loyalty, and more. Inserts can be business cards that give you contact or website information. Business cards cost as little as a few cents each to make, so if you are looking to sell dozens of products, you are sure to afford a card for each package that you send out.
You can also just write a note, or a personal message to thank the customer for doing business with you. Customers will be surprised to see personal notes that are just for them, and not something that looks mass produced for each and every buyer.
Inked stamp
While you may not have the budget to buy your own boxes for shipping, you can buy a stamp instead. Find any boxes and bubble mailers for cheap that you might come across, and you can just stamp your own logo on it. Nobody will be able to tell where the box came from, so long as it bare your name and image. A custom stamp can cost you up to 100 dollars, but this one time fee will spare you any ongoing expenses that involve buying your own custom printed boxes. You just need to buy more ink pads when the ones you use run dry every now and then.
Colors and accents
One of the easiest branding tactics is by simply adding color to your packaging. If your company has a signature color scheme, there are materials you can use inside and outside of your boxes or bubble mailers for cheap that has those colors. You don’t need to order boxes of the same color as your company’s color scheme, although it would be a great idea, but you can also buy tissue paper, wrap, insert, filler, and other materials of those colors that will intrigue your recipients.
Adhesives
You can also improve your packaging with stickers, believe it or not. Stickers, as you may already know, come in many different shapes, sizes, and colors. You can print your own stickers to help identify your brand to buyers. You can print a logo, a saying, a message, or anything that comes to mind for use inside your outside your box or mailer. They can go right on the front of a box, or along its lip where it opens.
Custom tape is also another thing to consider. You can buy tape in different colors and have your own images on them. This tape can be used to secure boxes shut, or even for decorative purposes.
It is all up to you to determine what you want to do with your packaging materials, and the more creative you get, the more satisfied you will make your customers. For more ideas on creative packaging technique look around online and see what inspires you.
