Five Tips for Integrating Purposeful Packaging
Packaging is the process of enclosing products meant for transportation, storage, sale or use from damages, adverse weather and keeping them free from contamination. In essence, it is instrumental when it comes to evaluating your company’s value and the value of its products. Therefore, purposeful packaging from industrial packaging suppliers is important as it communicates the culture, brand, practicality, and advantages a buyer has with the goods purchased from your company.
Nielsen, a global marketing research firm carried out a study to find out how a consumer’s purchasing habits impact their desire to purchase a particular brand of product. The studies showed that consumers wanted to support brands that aligned with their values and preferences. To that end, 66% were willing to pay more for sustainable products while 72% prioritized buying products from brands they trusted. When it comes to the growing and highly desired Millennial segment, over half (51%) of this group checked the package for sustainability, claims, and information.
Innovation has led to the development of sustainable packaging geared towards customers satisfaction on environmental responsibility from their preferred brands. A company’s need to integrate this into their business practices and pass their values through products leads to informative packaging. The packaging communicates practices, values, and informs more about what they are buying.
Always Consider the Following Tips to Integrate More Purposeful Packaging:
- First and foremost, start by being honest with your products’ information. Always be clear on the source of raw materials, ingredients used when making a product and the source of those ingredients. Because nowadays buyers prefer promoting their local products that are genuine and authentic. All this information can be relayed through packaging, and it creates loyalty and a better environment for the business and its consumers.
- Get creative on how best to recycle your products. This is because customers are leaning more on eco-friendly products such as biodegradable products as they have become more environmental cautious and failure to meet such expectations can lead to a reduction in sales and eventually lead to losses.Packaging should always communicate a company’s value, purpose, and practices and if it does not coincide with the company’s actions and activities, it might be viewed as lies. Mistrust from customers may be the main cause of failure for a company as no sales would be recorded. To guarantee sales the packaging concept must work.
- Packaging should always communicate a company’s value, purpose, and practices and if it does not coincide with the company’s actions and activities, it might be viewed as lies. Mistrust from customers may be the main cause of failure for a company as no sales would be recorded. To guarantee sales the packaging concept must work.
Packaging Builds an Association
Connecting with buyers through purposeful packaging can be the foundation to building loyalty in a competitive world. Packaging is the most crucial piece that separates your products on shelves among others. The higher your products packaging is ranked, the more likely you are to attract and retain customers. Always opt for the simplest attributes for your products as a start to achieve this.
If you wish to make changes and improve your products’ packaging then maybe you are wondering what would work best for you. If this is the case, it is best to contact industrial packaging suppliers who can guide you in making the right choices.
