7 Professional Ways To Customize Your Company’s Packaging
There are several parts of a professional unboxing experience. These parts include boxes, wraps, security, freebies, and more. Here are a few aspects of a custom package to consider for your line of products:
The box.
More specifically, the box that your goods are shipped in. The shipping box is cheap and sturdy, which is suitable to storing each item for your customers, but it doesn’t always have to be just a brown, rectangular object with your company logo on it. Designs, such as patterns, quotes, messages, etchings or other cool additions to the surface of the box can make the package feel special and impressive to recipients.
Tissue paper.
Having your goods wrapped inside or underneath tissue paper brings an additional layer of mystique and excitement. Because tissue paper is very cheap to buy in bulk, you can customize it to show off your company’s colors, or even add unique, printed designs to it that match your company’s corporate identity, marketing campaign, or package design. Some recipients believe that tissue paper is an unneeded hassle, so unlike the box, which you need without a doubt; cosmetics such as tissue paper are all up to you.
Packing filler.
If you opened a package or box before, you may have seen objects such as styrofoam peanuts, bubble wrap, air pillows, crinkled paper strips, excelsior, and other objects to occupy the extra air in packages that are usually bigger than the goods inside of it. Unlike tissue paper, these kinds of filler are meant to serve as layers of security so that the goods are not damaged or destroyed when moved around through several phases of the shipping process.
What kinds of filler you should use are ultimately up to you, but we recommend that you compare packaging with the goods you sell to determine what looks most appealing inside your boxes. Filler is available where industrial packaging supplies are sold.
Stickers.
Stickers are ideal in marketing your products in one of two ways. Instead of printing a logo across each box you ship, you can save money and print stickers to put on each box that bares your company logo. You can also use stickers to seal together tissue paper, making it look more professional, and easier to open for recipients.
Cards.
Cards, such a promo cards or business cards, are a cheap way of promoting your business inside your package as well as to possibly reward customers for their purchase. You can add a coupon code that goes towards a customer’s next purchase, or add several copies of your card for the customer to hand out to friends and family.
Tape.
It is not really acceptable for the biggest of corporations to use anything but clear tape to keep a box tightly closed, but for smaller businesses, using different colored tape is a way to stand out and make a lasting impression. Available where industrial packaging supplies are sold, colored packing tape make your packages unique, and can help display your brand’s colors outside of your shipping boxes. You can even print designs and patterns onto rolls or tape for more unique options.
Receipts.
You should know by now that receipts are included in almost every package from franchise companies and shippers. You can consider presenting your receipts to customers in classy ways inside the package, either using a pouch, a folder, or other methods. This will let recipients know that the package has been handled with excellent care, because recipients are not going to enjoy fishing for the receipt at the bottom of a big box that they ordered.
