6 Reasons Why Food Package Companies Should Consider Using Shrink Wraps
Most Food production companies used to spend lots of money in packaging their products until the use of shrink wraps was adopted. Statistics reveal food production companies are capable of saving up to 70% of what they were initially spending when packaging their food products when using shrink wraps.
It has been a key concern for most members of the packaged food industry to get better ways of packaging their food products. One of the most recent packaging technologies to come in the market is the use of shrink wraps that wrap firmly around the products. So why do most food industries use shrink wraps?
Here are five reasons why most food companies are using shrink wraps to help in packaging of their food products.
1. Material Efficiency
One of the major benefits the use of shrink wrapping over other methods of packaging types is that they use little material to help in holding packages together. Rather than taking the entire cardboard box, you can use a small and thin wrap that is wide enough to ensure the whole food product is covered well.
Increased material efficiency ensures the packaging costs are down and it also helps in reducing the company carbon footprint. Saving the environment and using less packaging material helps in gaining attention of the environmentally conscious customers.
2. User Friendly Packaging
No person likes dealing with an overcomplicated and hard to open package whenever they are hungry or want to cook. The more difficult a package is, the more chances the consumer will avoid buying the product in future.
The PVC Heat Shrink Tubing resolves this issue by being easier for consumers to open. Rather than having to deal with a whole enclosure without any seams, or peeling off a tricky label, a consumer can easily tear or cut off the product band and start cooking their meal in seconds.
3. Improved Branding Visibility
The key to differentiating your food products from the rest is maintaining a stronger brand image. The product packaging is your last chance to help grab the consumers’ attention and convince them to purchase your products.
You can place your company logo at the front or centre of the product packaging when you are using printed materials. The printed shrink wraps will allow you to create an attractive and vibrant package for your food products without having to sacrifice your chance of displaying important product information.
4. Helps in Keeping the Produce Fresh
Although there are people who think shrink wrapping food products is not necessary, the plastic packaging always plays an important role in helping reduce wastage of food. It also ensures the food you purchase still has the freshness and will be capable of lasting longer when you bring it home.
5. Storage
Packaging food products in polyolefin shrink film allow them to be stored more efficiently be it in fridge shelves or in containers. The shrink wrap machinery will ensure the products take little space during storage. The strong protection level will reduce cross contamination issues.
6. Versatile Product Bundling
Most food manufacturers are always known to launch special promotion offers to help in moving their new products or to get new customers try out their brand. Selling a bundle of products at reduced price rate is a great way of enticing the consumers.
Shrink wrapping is a great way to help in bundling promotional product packages. It makes it possible to bundle several products securely together. It will enable you to work on several promotional offers on the same packing line efficiently and quickly with minimal downtime amount.
